A premium landing page combined with a well-designed sales funnels and high-quality multimedia content is what customers across virtually every market are interested in right now. Make sure that your business website or product landing page has that extra edge by using our helpful tips and advice to direct your brand or company in the direction that you want it to go in. 
Leadpages includes a lot of extras that fill out the customer experience universe including a countdown timer so your pages automatically expire, automatic SMS text messaging for lead generation, and Center, a Zapier-like automation that lets you pull data from one connected app and push it to another. Center only has a few connections now, but it’s worth exploring if you don’t have another marketing automation tool in your arsenal. 
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Now imagine a tool that would consist of all the tools listed above (and more than those) in one single tool. Yes, you read it right. It is possible now with ClickFunnels. ClickFunnels allows to build the entire funnel for your sales that can help you track your prospects, leads or drop off rates across the funnel that makes is easy for you to see what’s working and what is not. A/B split testing allows testing different versions of your marketing campaigns and the behavior of your target audience. ClickFunnels is equipped with email autoresponders and a payment gateway that makes it one of the best tools to go with if you are running any kind of marketing campaigns.
While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application. 
For instance, Leadpages and Unbounce are scored at 8.5 and 9.0, respectively, for general quality and performance. Likewise, Leadpages and Unbounce have a user satisfaction rating of 100% and 97%, respectively, which reveals the general satisfaction they get from customers. Better yet, get in touch with a regular customer of the software and solicit their feedback regarding the software in question.

Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.

Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:

Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.
Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  
Pros: I tried ClickFunnels and was completely lost most of the time plus, I didn't "get" all the little boxes you have to work within. After buying Convertri, I was able to figure it out so quickly that I was up and running in hours and using it to make all the pages on my Wordpress sites. Pages load like lightning and that's critical these day with our short attention spans. I've been happy from the first day and remain delighted that I was one of the lucky Charter members.
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Instapage started as ‘just’ a landing page builder, but now it calls itself a ‘post-click automation platform’. Now, I realize that’s a little jargony, but it does highlight that Instapage is more focused on creating dynamic, personalized landing pages that match your ads, rather than just creating one-off static experiences for all visitors. There’s a lot to like about Instapage’s functionality, but it’s also the most expensive tool on this list.
This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.

If you’re an online coach or lifestyle assistant, webinars can be a great way for you to increase the number of loyal students and sign-ups that you get. With ClickFunnels, you can easily make a high-quality webinar funnel which will allow you to retain customers and regular students who will attend your classes so that you can increase your overall sales and conversion ratings. Depending on the type of product that you’re marketing and your target audience, a webinar can be a really good way for you to boost your overall visibility and audience without putting in too much work or money. 
Unbounce also lets you create sticky bars for your site. These bright forms draw attention to the offers and help to get more conversions without paying for more traffic. The editor allows you to add pop-up windows (which are called overlays here) on exit, on arrival, after a delay, on a scroll, or on click. There are plenty of pop-up templates to choose from, and you may also customize them. This feature is not available with Instapage. 
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
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The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups. 

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