Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow.
Like LeadPages, but designed around speed more than on flexibility. You may not have all of the various dozens of options, hundreds of templates, and piles of features you get with other programs on this list. On the other hand, you have a site builder than can go from a new project to a live page in minutes. That’s counting upload times. It has a monthly or annual fee, but it’s very reasonable, at $300 for a year.
PageMutant is a next-generation landing page management solution that allows users to create, manage, and analyze landing pages at scale easily. The software is specially designed for all size of businesses and contains all the key tools and features that help marketers leverage landing pages and the display ads as well as confirmation pages, buttons, and widgets. One of the most interesting facts about this platform is that it offers a rich-personalization system with hundreds of unique theme, fonts, and color scheme that you can easily change without any limitation. All the leading that is created by this platform is responsive on both mobile and tablet devices. PageMutant comes as the alternatives to Instapage and offer all the core services with some new features and tools such as dynamic text, conversation notification and create calls to action, etc. There is also has lots of pre-built templates, and you can easily choose and customize each one without any limitation. PageMutant core feature includes managing landing pages at scale, custom themes, track performance of messaging across all landing pages, centralized control of tracking reports, and much more.
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market.
Ease of Use (Draw) Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity. The Leadpages static editor has limited tweaking capabilities. Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.
LeadPages offers a lot of extra features that make building landing pages a less stressful experience. A prominent feature is an integrated countdown timer to let you know when your pages expire, and an automatic and SMS text messaging for lead generation. In addition, it has a Zapier-like automation center, allowing you to get data from a connected app to be dropped in another.