If you’re just starting your business, capturing leads is a very important factor that will play a critical role in how successful your business becomes over time. Leads are basically thoroughly vetted customers who have a verifiable interest in your company or product before they even visit your website based on internet browsing behaviors and other related information. Traditionally, lead generation and capturing were exclusive to email marketing and newsletter signups. Thanks to social media and other avenues available on the internet, those days are long over. 
A high-quality landing page could mean the difference between operating in profit or loss for your business or company. Landing pages are the first step in gaining access to vital information related to how visitors interact with your website and product. By creating a high-quality landing page that attracts potential clients to interact with your business, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, achieving that goal can be difficult.  

PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
Pros: I tried ClickFunnels and was completely lost most of the time plus, I didn't "get" all the little boxes you have to work within. After buying Convertri, I was able to figure it out so quickly that I was up and running in hours and using it to make all the pages on my Wordpress sites. Pages load like lightning and that's critical these day with our short attention spans. I've been happy from the first day and remain delighted that I was one of the lucky Charter members.
Lead generation, lead retention, and landing pages are very important however they can be difficult for first-time business owners to understand less known deploy. With the help of these applications and platforms listed above, you can significantly increase the efficiency and performance of your landing pages with ease and simplicity even if you have no prior experience with web development or online marketing. 
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
If you have a service to market, a product to sell or an event or webinar to host, then Clickfunnels will be a great host that will make email marketing and landing page creation incredibly simple for you. However, if you are a PPC marketer, interests lie in building landing pages primarily and already have an email marketing platform, you will get more clicks for your ads through Instapage.

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This blog contains affiliate links. What this means is that I have partnered with a handful of brands I trust and display product ads from them. Should you purchase anything through my affiliate link, I will be paid a commission for referring you at no additional cost to you. You are under no obligation to purchase anything using any affiliate link on this site. Anything I make from affiliate commissions goes to support the continued maintenance of this site. Thank you.
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:

A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.

There are a number of different tools for creating a landing page and Leadpages is the best of them. However, there can be some drawbacks with Leadpages too. Because different businesses have different requirements and it not necessary that Leadpages cover all of them. So today, I am going to talk about some of the Best Leadpages Alternatives to grow your Email List.
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
A high-quality landing page could mean the difference between operating in profit or loss for your business or company which is why it’s so important to have one for your new business or website. Landing pages are the first step in gaining access to vital customer information that could possibly help you optimize your marketing campaigns and material in order to get the best results for your money.
I’d like to commend Convertri on being the most advanced webpage building software ever created. It’s idiot proof, and I’m the idiot that proved it. Simply, an amazing piece of software… I’d also like to applaud you for your enthusiasm about your business, you can tell this project is your baby & you LOVE it. Proud to be a part of something extraordinary.
Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
All these without analytics won’t be good, right? Instapage provides analytics for A/B test campaigns and running campaigns to make your numbers strong. To coherently assemble and accumulate the ever pouring data into the art of analytics is something that Instapage specializes in. Important metrics such as view conversion rates over time, view conversion vs unique visitors have been added in the analytics dashboard to help users set benchmarks and review them.
A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.
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