Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:

LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee. 

ClickFunnels is one of the best LeadPages alternatives because it gives you the ability to create entire sales funnels in one comprehensive application. If you’re interested in performing split ad testing, ClickFunnels gives you the ability to create A/B and sets so that you can monitor which ads perform the best to maximize your results while reducing your overall costs.
Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
That’s fairly helpful when you need a template that’s been proven to be exceptionally effective. The only problem, however, is that Leadpages does not publish the precise template conversion scores. You can’t even determine how long sites have been using the templates. There are no comparative details- just Leadpages’ overall ranking. So, you have to take their word for it.  
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
Landing pages can be used with Facebook Lead ads as well. We can retarget the visitors and remarket the traffic. Facebook also has this excellent feature in its campaign that will allow the visitor to claim an offer or providing a coupon code. Facebook’s display feature could help tease the user to a dedicated landing page. Here is an example how ShopMob started a contest on Landing pages and successfully used a landing page for collecting leads:

LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make some very good landing pages with it. It started about three years ago and within this time period it has more than 40,000 customers who are currently using Leadpages and it already created around a million landing pages for its users. 


Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Overall: I've used dozens of page builders, from the Wordpress extensions (Elementor, Oxygen, etc.) to the standalone apps (Unbounce, Lead Pages, etc.) and all kinds of other types. I can tell you without a moment of hesitation that Convertri is light years ahead of everything else I've used. Like a Tesla, Convertri has five things that make it amazing: 1. This baby is fast. Like, Pagespeed scores in the high 90's fast. 2. It is so fun to drive! Drag-and-drop functionality means you get to make the page look *exactly* the way you dreamed it up. Add in the layers feature and you have an endless playground to help you fulfill your conversion fantasies. 3. You're constantly excited to see what they'll come up with next. Development is always on full throttle, which means there's something interesting and new to enjoy all the time. 4. Autopilot, obviously. In this case, I'm talking about awesome templates (for Pro and Agency accounts) and a page importer feature (add-on service). Between the two features, you can cut your work time drastically. Oh, and speaking of autopilot, Convertri has several native integrations (including webhooks and Zapier on the way) that make marketing automation a breeze. 5. The team behind the product is awesome! Their support is fantastic, they have an active Facebook group that the founder participated in personally, and you can tell they are 1000% behind their product. Is Convertri perfect? No. But I've never enjoyed an app so much.
Click funnel receives only email support if you are a regular email holder while the enterprise account holder gets priority phone support. LeadPages customers receive better support if compared. While regular members receive only email support, Pro members enjoy live chat and email support, and Enterprise members gets all three: Live chat, email and phone support.
While landing pages can bring your business amazing results, they are no easy task to accomplish if you have no prior experience. With Instapage, you can easily manage, create, and monitor high-quality landing pages with the simple use of drag and drop mechanics. Instapage gives you the ability to manage your social media marketing campaigns, email marketing lists, and other aspects of web optimization for your website. Instapage also gives you the ability to integrate up to 20 different marketing tools into the platform all of which you can use to even further customize and manage your landing pages and sales funnels. 
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
A great selling point for OptimizePress is that you can choose to use it to build your whole WordPress website and even skip using a theme altogether. It also has lots of fancy integrations and tools to help your website be more functional. Of course, some of these will require that you have some knowledge of coding. Thus OptimizePress is almost intuitively built for more advanced WordPress users.
A great selling point for OptimizePress is that you can choose to use it to build your whole WordPress website and even skip using a theme altogether. It also has lots of fancy integrations and tools to help your website be more functional. Of course, some of these will require that you have some knowledge of coding. Thus OptimizePress is almost intuitively built for more advanced WordPress users.
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
Unbounce also lets you create sticky bars for your site. These bright forms draw attention to the offers and help to get more conversions without paying for more traffic. The editor allows you to add pop-up windows (which are called overlays here) on exit, on arrival, after a delay, on a scroll, or on click. There are plenty of pop-up templates to choose from, and you may also customize them. This feature is not available with Instapage. 
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.   

Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
Click funnel receives only email support if you are a regular email holder while the enterprise account holder gets priority phone support. LeadPages customers receive better support if compared. While regular members receive only email support, Pro members enjoy live chat and email support, and Enterprise members gets all three: Live chat, email and phone support.

It uses two editors, a static editor and a column-based drag and drop (CDD) editor. Both editors are not easily customizable and do not offer much flexibility as the pixel-precise drag and drop editor. It doesn’t require any prior knowledge of coding before you can operate the tool effectively. It also has features that offer more control over how you relate with your customers. The large number of ready-made templates that LeadPages offer makes it stand out among other leading page builders.
I’d like to commend Convertri on being the most advanced webpage building software ever created. It’s idiot proof, and I’m the idiot that proved it. Simply, an amazing piece of software… I’d also like to applaud you for your enthusiasm about your business, you can tell this project is your baby & you LOVE it. Proud to be a part of something extraordinary.

If you’re an online coach or lifestyle assistant, webinars can be a great way for you to increase the number of loyal students and sign-ups that you get. With ClickFunnels, you can easily make a high-quality webinar funnel which will allow you to retain customers and regular students who will attend your classes so that you can increase your overall sales and conversion ratings. Depending on the type of product that you’re marketing and your target audience, a webinar can be a really good way for you to boost your overall visibility and audience without putting in too much work or money. 


LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.


Expectations: Do not use these stories, although true, as an indicator of what you can expect to earn. Monetary gains are based on many factors. Because we know nothing about you, your character, your work ethic, your online marketing skills or your mindset, it’s impossible to predict how well you’ll do. We do not believe in getting rich quick. Hard work is always a prerequisite to success in business and life, in general. In addition, you should only invest money that you can afford to lose. Consider the information presented within this site to be for entertainment and motivational purposes only. Nothing we say should take the place of qualified professionals. Please consult your accountant, lawyer or professional adviser before acting on this information.
Too much text, too much unnecessary information, technical data, and tables … such a site is possible for someone who already has more or less decided to buy any product but has come to read the detailed information. However, if you send people to social networks on such a page, it will have almost no effect, that is why these 2 Lead pages alternatives are suitable for creating elegant landing pages.
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PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.

Hi Tristin, Thanks a lot for this feedback. Your comments are the motivation that keeps Convertri devs work harder to keep building the platform. Over 3 years since we launched in 2016 we have grown together with customer feedback. Our motto was to bring a solid page building experience without making it difficult for anyone by keeping our Page Editor super simple with least amount of buttons (as compared to competitors). Speed for sure is always our priority including the optimization of images. Thanks again for all your support in this journey!
Landing pages can be used with Facebook Lead ads as well. We can retarget the visitors and remarket the traffic. Facebook also has this excellent feature in its campaign that will allow the visitor to claim an offer or providing a coupon code. Facebook’s display feature could help tease the user to a dedicated landing page. Here is an example how ShopMob started a contest on Landing pages and successfully used a landing page for collecting leads:
Now, a lot of businesses and service providers use specialized software that is designed to make the entire lead generation and capturing process a lot smoother than in years past. Website elements such as pop-up ads, banners, alerts, and more are used today in order to capture quality leads for products and businesses in various industries. By using a software solution, you can significantly increase the rate at which you obtain leads for your website. Continue reading to find out more about high-quality software alternatives to Leadpages that you can use to further your business. 
LeadPages offers a lot of extra features that make building landing pages a less stressful experience. A prominent feature is an integrated countdown timer to let you know when your pages expire, and an automatic and SMS text messaging for lead generation. In addition, it has a Zapier-like automation center, allowing you to get data from a connected app to be dropped in another.
If you’re an online coach or lifestyle assistant, webinars can be a great way for you to increase the number of loyal students and sign-ups that you get. With ClickFunnels, you can easily make a high-quality webinar funnel which will allow you to retain customers and regular students who will attend your classes so that you can increase your overall sales and conversion ratings. Depending on the type of product that you’re marketing and your target audience, a webinar can be a really good way for you to boost your overall visibility and audience without putting in too much work or money. 
Jitendra Vaswani is a passionate blogger, entrepreneur & digital marketer from India. He is founder of BloggersIdeas, WordPress Plugin SchemaNinja, & Digital Marketing Agency Digiexe. Do Check out his latest portfolio Jitendra.co to hire him. He had worked with top brands like Firstcry, Zopper, Railyatri & various others international brands. At BloggersIdeas he mostly writes about How to blog tips, SEO news, products reviews etc.
Marketers don’t have to worry about learning coding to get the landing page right. Instapage provide seamless integration with CRM tools, social, email marketing and other optimization tool, so that the marketer doesn’t have to worry about keeping too much of information stored in different tools. Just integrate and you are good to go. Currently, Instapage supports integration of more than 20 marketing tools. Instapage also camouflages your website so that the functionalities work like just your own website.
While landing pages can bring your business amazing results, they are no easy task to accomplish if you have no prior experience. With Instapage, you can easily manage, create, and monitor high-quality landing pages with the simple use of drag and drop mechanics. Instapage gives you the ability to manage your social media marketing campaigns, email marketing lists, and other aspects of web optimization for your website. Instapage also gives you the ability to integrate up to 20 different marketing tools into the platform all of which you can use to even further customize and manage your landing pages and sales funnels. 

A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time. 

Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.  
Click funnel receives only email support if you are a regular email holder while the enterprise account holder gets priority phone support. LeadPages customers receive better support if compared. While regular members receive only email support, Pro members enjoy live chat and email support, and Enterprise members gets all three: Live chat, email and phone support.
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 

I’d like to commend Convertri on being the most advanced webpage building software ever created. It’s idiot proof, and I’m the idiot that proved it. Simply, an amazing piece of software… I’d also like to applaud you for your enthusiasm about your business, you can tell this project is your baby & you LOVE it. Proud to be a part of something extraordinary.
Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  
Checkboxes – we’ve granted checkboxes new and shiny powers to talk to autoresponder tags! This means that from now on, you can use checkboxes to segment leads, or let them choose from multiple bump sales, not just one. Assign tags in the Properties panel, and your prospects will be tagged with all relevant tags when multiple checkboxes are checked.
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