No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other. 

The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
Overall: I've used dozens of page builders, from the Wordpress extensions (Elementor, Oxygen, etc.) to the standalone apps (Unbounce, Lead Pages, etc.) and all kinds of other types. I can tell you without a moment of hesitation that Convertri is light years ahead of everything else I've used. Like a Tesla, Convertri has five things that make it amazing: 1. This baby is fast. Like, Pagespeed scores in the high 90's fast. 2. It is so fun to drive! Drag-and-drop functionality means you get to make the page look *exactly* the way you dreamed it up. Add in the layers feature and you have an endless playground to help you fulfill your conversion fantasies. 3. You're constantly excited to see what they'll come up with next. Development is always on full throttle, which means there's something interesting and new to enjoy all the time. 4. Autopilot, obviously. In this case, I'm talking about awesome templates (for Pro and Agency accounts) and a page importer feature (add-on service). Between the two features, you can cut your work time drastically. Oh, and speaking of autopilot, Convertri has several native integrations (including webhooks and Zapier on the way) that make marketing automation a breeze. 5. The team behind the product is awesome! Their support is fantastic, they have an active Facebook group that the founder participated in personally, and you can tell they are 1000% behind their product. Is Convertri perfect? No. But I've never enjoyed an app so much.
A high-quality landing page could mean the difference between operating in profit or loss for your business or company. Landing pages are the first step in gaining access to vital information related to how visitors interact with your website and product. By creating a high-quality landing page that attracts potential clients to interact with your business, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, achieving that goal can be difficult. 
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Because you can create the landing page as a regular page on your WordPress site, you easily customize the link to your website without people knowing it’s from Thrive. Example : I can have myonlinebizjourney.com/sample as opposed to myonlinebizjourney.leadpages.com/sample which is something I commonly see with LeadPages. Honestly, I have not tested to see if these 2 link format types affect conversion but in case I am doing a live video and I want to send someone to the page, I can just give them the simpler link without having to shorten it using bit.ly or anything like that.
Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.
OptimizePress is a powerful software that allows you to create different types of pages such as landing pages, sales pages, and product funnels, as well as complete websites. It is a feature-rich solution that comes with all the leading tools that allow you to build marketing pages and sites using a simple live editor that enables you the changes you make to content in real-time. With the help of this solution, you can choose from more than 30 pre-built templates that can be easily edited in order to meet your needs. All pages and sites created in this platform are mobile responsive. One of the most impressive facts about this platform is that it offers more than 40 custom elements, from arrows, buttons and feature boxes to videos, images, audio players, and Facebook comments that helps you in further customization. Unlike Instapage and other leading page creating platforms, OptimizePress also integrates with a number of email marketing, analytics and membership platforms such as MailChimp, and Google Analytics that make more powerful. OptimizePress also includes core features such as real-time analytics, API, monitoring, campaign management, drag and drop interface, and much more.
An example of this would be promoting a call-to-action to sign up for a free Skype consultation but instead, the customers are redirected to a page that offers paid photos. Consistency is the best way to retain high-quality leads that may very well bring you tons of business in the future so make sure that all of your content is related when promoting your landing page. 
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